How to bring user engagement back to publishers’ platforms

Is social media a threat or an opportunity? Research carried out for TheMediaBriefing’s ‘State of the Media 2017’ report, showed senior media people are conflicted about the role social networks can play in their business. Many welcome the scale social traffic gives them, some have hopes for future revenues, but all worry that they are [...]

By |May 17th, 2017|Categories: Uncategorized|0 Comments

Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

Chris Sutcliffe 3rd May 2017 00:01 View comments Consumer Media, Digital Media, Newspapers Some stats and figures stick in the mind. For publishers, the fact that over 50 percent of adults in the U.S. this year are still paying for news products will come as a relief - but should that figure dip below that [...]

By |May 9th, 2017|Categories: Uncategorized|0 Comments

Trinity Mirror chief pleas with advertisers to boomerang back to traditional publishers

Simon Fox, chief executive of Trinity Mirror, has waded into the fake news and brand safety debate by exhorting advertisers to switch their focus from digital publishers back to the traditional media. In an interesting turn of phrase Fox said he wanted advertisers to be more ‘discerning’ in whom they chose to advertise with by [...]

By |May 9th, 2017|Categories: Uncategorized|0 Comments

Airbnb Teams With Hearst on Magazine Guided by Travel Site’s Data

Jeffrey A. Trachtenberg May 4, 2017  When the new travel publication Airbnbmag hits select newsstands and mailboxes later this month, many of the stories, including the cover feature set in Havana, will be sourced from billions of anonymous data points collected by the home-sharing service. The cover of the new airbnbmag, featuring Havana. PHOTO: HEARST [...]

By |May 9th, 2017|Categories: Uncategorized|0 Comments