Project Description

Alex Taylor

President of Digital and VP of Marketing
Clique Media Group

Alex Taylor is a Forbes 30 Under 30 honoree as well as the President, Digital for the media & commerce company CMG, Clique Media Group, the company behind the popular content brands Who What Wear, Byrdie, and MyDomaine, as well as the newly launched social media-only publication and community, Obsessee.

Prior to CMG, Taylor was at Google leading creative partnerships in the fashion & beauty space with Google+ where she was instrumental in the launch of shoppable live-streaming video content and strategic collaborations with Vogue, the CFDA, and top beauty brands such as L’Oreal and Bare Escentuals.

Before Google, Taylor was at the startup EQAL where she established a robust celebrity influencer network that included sites such as LaurenConrad.com and MichellePhan.com and launched the Streamy-nominated YouTube channel, U Look Haute. During this time, Taylor was awarded with the 2011 W3 Award for “Web Creativity in Fashion and Beauty” and later received the Communicator Award for her work with online beauty and lifestyle content. While at EQAL, Taylor also partnered with L’Oreal to successfully launch Makeup.com. In 2012, EQAL was acquired by Everyday Health.

Most recently, in 2013 Taylor transitioned back into editorial to focus on content and top-level strategy at CMG where she has been instrumental in increasing site traffic (unique visitors) on Byrdie by over +932%, Who What Wear by +187%, and Domaine by +226% in her first year with the company. Since then, all three brands have continued to see triple digital growth and she even launched a few brand called, Obsessee. As for what’s next, Taylor hopes to continue to grow and develop the four brands and inspire other young women to excel in the fields of fashion and tech.