Project Description

Allison Mezzafonte

EVP USA
Bauer Xcel Media

Allison Mezzafonte is EVP, Operations at Bauer Xcel Media, the global digital division of the Bauer Media Group, which has 1,000+ products in 20 countries and an annual turnover of 2.5 billion dollars. Allison is an award-winning digital media executive who brings over 15 years of experience working with leading global publishing brands to drive audience and revenue.

Previously, Allison was General Manager at About.com where she worked to maximize monetization and audience growth over a portfolio of 130+ websites within About Home. Earlier in her career, Allison worked at Hearst Digital Media, serving as General Manager over a diverse portfolio of brands in the Women’s and Lifestyle space including Elle Decor, Cosmopolitan, Seventeen, Country Living, House Beautiful, Town & Country, Redbook and Veranda. During her tenure at Hearst, Allison drove record traffic and revenue numbers. In 2013, she spearheaded the launch of the Cosmopolitan.com newsroom, Hearst’s first ever stand-alone digital operation.

Her expertise lies in successfully aligning creative strategies with revenue opportunities. Allison has a B.A. in Journalism from New York University.