Chief Digital Officer
Fred Santarpia was named chief digital officer of Condé Nast in October 2014, and is responsible for building and executing the company’s digital strategy to expand the reach of its brands, strengthen its marketing offerings, and deepen its relationship with consumers across all platforms.
In this role, he has pushed the company to explore new distribution partners and develop new revenue streams, leading the recent acquisitions of the popular music editorial property, Pitchfork, the London-based editorial tech company, Poetica, leading social data and marketing platform, CitizenNet, and the launch of a new digital innovation center in Austin, Texas. Santarpia’s team, Condé Nast Co/Lab, works across 10 categories—business development, monetization, data, technology, product, design, audience development, digital assets, content, and strategy—to support the company both from a collaborative centralized team and from positions embedded within the brands. Previously, Santarpia served as executive vice president and chief digital officer of Condé Nast Entertainment (CNÉ). Under his leadership, CNÉ launched 14 fully distributed video channels based on Condé Nast’s iconic portfolio of brands, in addition to The Scene, a platform dedicated to creating and curating premium digital video content.
Prior to joining CNÉ, Santarpia was general manager of VEVO, where he was part of the company’s founding leadership team and served as head of all operations responsible for audience development and video syndication, social media and marketing strategy, revenue operations and VEVO’s original content and programming team. Under his leadership, VEVO was consistently the #1 video property on YouTube in terms of unique viewership. Before VEVO, Santarpia worked for Universal Music Group, where he held a variety of senior level positions during his tenure with the company, most recently as vice president, operations and finance at Global Digital Initiatives/elabs. Santarpia is a graduate of Villanova University and holds an M.S. from Boston University.