M. Scott Havens
Global Head of Digital,
M. Scott Havens is the Global Head of Digital for Bloomberg Media, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms.
Scott oversees Bloomberg’s global consumer digital initiatives, including digital product, user experience, partnerships, and overall digital strategy for the company’s websites, mobile apps, over-the-top platforms, and distributed content partnerships.
Prior to joining Bloomberg L.P. in November 2015, Scott was SVP, Digital at Time Inc., where he managed operations and drove the strategic development of digital products within the news, business, sports, and entertainment verticals, including People, Time, Sports Illustrated, Fortune,Entertainment Weekly and other titles. During his tenure, he oversaw U.S. traffic growth of almost 50%, while digital revenue eclipsed 50% (2014-2015) and the significant rebuilding of the digital teams, strategies, and desktop and mobile platforms across key Time flagship brands.
Previously, Scott was President of The Atlantic, overseeing all aspects of Atlantic Media’s flagship brand and playing a key role in the successful digital transformation of the 158 year old magazine into a profitable, global, multi-platform media company, including strategy and operational roles in the digital launches of The Atlantic Wire, CityLab, and Quartz.
He served as Executive Director, Condé Nast Business Media and a founder of innovative business site Portfolio.com. His team was responsible for business development, online marketing and analytics, and digital strategy. Scott formerly managed the business development team at Yahoo! Finance, where managed and negotiated business partnerships, in addition to playing a key role in strategic planning and business operations.
Scott is a graduate of Hamilton College with a BA in Economics and he received an MBA in finance from NYU’s Stern School of Business. He lives in New Canaan, CT with his wife and three children.
11.45 – 12.00 (Fireside Chat) Modernizing the media model through strategic global expansion
- There are two diverging trends happening in media: 1) more news than ever is being consumer across more sources than ever while 2) there is less and less trust in those sources. Meanwhile, the digital news experience is broken as global providers are stuck defending a legacy model and breaking news has shifted to Twitter.
- There is a big opportunity in the market for a credible, unbiased news outlet to deliver facts and information surrounding breaking news in an easily digestible form. Bloomberg is uniquely positioned to fill this void with its strong journalist standards, established global footprint, and its reputation as a data-driven, non-partisan news organization. Launching later this year, Bloomberg’s global live breaking news network will provide an unprecedented experience for TV/video news consumers who no longer want to be passive observers and are demanding a more immediate, interactive experience.
- As the leading provider of global business news, Bloomberg continues to also expand its global footprint across every platform: digital, TV, radio, print, and live events. In 2017, Bloomberg signed numerous strategic partnerships to enter new territories, including Spain, Saudi Arabia, India, and Japan, with more partnerships to be announced before the end of the year.
M. Scott Havens, Global Head of Digital, Bloomberg Media Group
Interviewed by: Gideon Spanier, Head of Media, Campaign