Digital Media Strategies Program
November 14, 2017
Pre – DMS Drinks Reception at Reuters HQ, New York
18.30 – 19.00
Arrivals & drinks reception
19.00 – 19.30
Welcome to Digital Media Strategies USA!
2018: Trends & Predictions Preview
by Rasmus Kleis Nielsen, Director of Research at the Reuters Institute for the Study of Journalism at the University of Oxford in the UK and Editor-in-Chief of the International Journal of Press/Politics
19.30 – 21.00
Networking & drinks
November 15, 2017
09.00 – 90.10
Gideon Spanier, Head of Media, Campaign Magazine
09.10 – 09.35
Monetizing Innovative Storytelling: Making the most of AR, VR, 360 video and personalization
- Identifying the opportunity within your audience to create different video formats
- Resource requirements for production : In-house vs outsource?
- Distribution: platforms, partnerships & OTT
- Creating commercial propositions which resonate with clients and audiences
Jed Hartman, Chief Revenue Officer, The Washington Post
Interviewed by Jason Kint, Chief Executive Officer, Digital Content Next
09.40 – 10.15
Making The Most Of Partnerships To Connect To Audiences
Partnerships have undoubtedly been one of the biggest trends in digital in 2017. Media organizations have been collaborating more than ever before to rethink the value proposition of native, to activate new audiences through compelling content, and to create strategy around hyper-engaged audiences.
This panel will discuss creating the foundations of successful partnership, dealing with conflict of interest and measurement.
Clare Stein, Director of Creative Strategy, ATTN:
Moderated by: Paul Marcum, President, Truffle Pig
Case Study: The Power Of Social Video At Scale
This session breaks down the fundamentals of social video, including:
- The massive secular changes around social, mobile, and video
- The power of social video as the primary vehicle to interact and engage with millennials at scale
- The art and science of content creation, asset testing, and social dissemination
- The components that determine social video success
Dan Lagani, President & Chief Revenue Officer, Diply
10.40 – 10.55
Leading From The Front: Driving Quality Through Leadership In Today’s Global News Environment
Matthew Baise, Director of Digital Strategy, Voice of America
11:00 – 11:15
11:15 – 11:40
11.45 – 12.00
Modernizing the media model through strategic global expansion
- There are two diverging trends happening in media: 1) more news than ever is being consumer across more sources than ever while 2) there is less and less trust in those sources. Meanwhile, the digital news experience is broken as global providers are stuck defending a legacy model and breaking news has shifted to Twitter.
- There is a big opportunity in the market for a credible, unbiased news outlet to deliver facts and information surrounding breaking news in an easily digestible form. Bloomberg is uniquely positioned to fill this void with its strong journalist standards, established global footprint, and its reputation as a data-driven, non-partisan news organization. Launching later this year, Bloomberg’s global live breaking news network will provide an unprecedented experience for TV/video news consumers who no longer want to be passive observers and are demanding a more immediate, interactive experience.
- As the leading provider of global business news, Bloomberg continues to also expand its global footprint across every platform: digital, TV, radio, print, and live events. In 2017, Bloomberg signed numerous strategic partnerships to enter new territories, including Spain, Saudi Arabia, India, and Japan, with more partnerships to be announced before the end of the year.
M. Scott Havens, Global Head of Digital, Bloomberg Media
Interviewed by: Gideon Spanier, Head of Media, Campaign
12.05 – 12.20
The Investor Perspective: Business Models That Work
Zack Kaplan, Vice President, General Atlantic & Board Member, Vox Media
12.25 – 12.40
The Elephant In The Room: News Media & Echo Chambers
Alex Skatell, Chief Executive Officer & Founder, IJR
12:45 – 13:40
13.45 – 14.00
The Evergreen Brand: Does Brand Really Matter?
In the age of unbundled news, driven by social-heavy distribution strategies – does brand really matter?
Mike Federle, President & COO, Forbes
14.05 – 14.20
Acquisitions, Partnerships & Brand Extensions: Conde Nast’s Quest For Digital Growth
Fred Santarpia, Chief Digital Officer, Conde Nast
14.25 – 15.00
A Reality Check For Social – Strategy, Measurement & Metrics
Large social platforms are simultaneously the most exciting and painful opportunity for media owners with never- ending possibilities for storytelling and audience engagement – hear from these digital natives on what the point is for them and how they measure success? What is the strategic approach to making the most of your presence on social?
- What metrics do you use against this?
- How do you create the same brand experience cross-platform
- What is the impact of comScore?
- What is the value of being where your audiences are?
- Real-time data analytics and social media trend data – how to implement this in a meaningful way
Mackenzie Barth, Founder & CEO, Spoon University
Tara Mitchell, Vice President of Marketing, The Week & mental_floss
Noah Keil, VP Audience Development, Group Nine Media
Moderated by: Jennifer Lindenauer, Chief Marketing Officer, Upworthy
15.05 – 15.40
(Fireside Chat) The Journey Of Business Insider: Creation To Acquisition, What’s On The Horizon?
Henry Blodget, Co-Founder & Chief Executive, Business Insider
Ken Auletta, The New Yorker
15:40 – 16:15
Afternoon Break & Networking
16:20 – 16.45
Creating Agility In Your Product Strategy To Reach New Audiences
Amy Bernstein, Editor, Harvard Business Review
Joshua Macht, Executive Vice President & Group Publisher, Harvard Business Review Group
16.45 – 17.05
Podcasts – Why Now & How
- Maximising podcasts as part of product strategy
- Revenue opportunities
- How do these work as content formats?
Brendan Monaghan, Chief Executive Officer, Panoply
17.05 – 17.40
Q&A With Google
The Future Of Journalism With Platforms
Working with platforms is a divisive issue for the media industry, but the consensus for most is that you have to be where your audiences are. How do these large platforms see their relationship with content creators? How can they leverage their platforms to tell better stories? How can they better their relationship with content creators for mutual gain? What’s coming next?
Join a senior executive from Google in this Q&A which will discuss the relationship with content creators and answer questions directly from delegates.
Laurent Cordier, Managing Director of Global Partnerships, News and Publishing, Google
Interviewed by: Josh Rucci, General Manager & Global Head, Media Distribution, Bloomberg
Digital Media Strategies – Closing & Thanks